About Us

Safeupi is technically crafted and specifically designed to make your everyday life smarter and convenient. We took a step forth in the cashless era and molded an online payment service platform as per your needs. The result was a cashless payment solution that catered to your finance requirements.

We are head quartered in Indore with over 2 million customers on boarded. Safeupi  is India‚Äôs first smart spend account and its product suite has laid the foundation for neo-banking in Indian fintech space by providing its customers the services of a banking at convenience. 

Using technology as an enabler and partnering with ICICI, Safeupi  provides world-class service delivery through the most extensive customer touch point network. Customers can transact using Safeupi in multiple ways, with the help of online website for their transactions.

Safeupi is considered as the most vibrant start-ups among the peers and has attracted top talents in the past three years.

Why are we here?We believe that banking should be simple, transparent and happy. Current banking services are struggling to adapt to the evolving customer needs. We are here to offer next-gen financial services that challenge today's antiquated banking system, keeping in mind the needs of tomorrow.

What's our goal?To eliminate the stress associated with your banking experience. We want to help you manage your spends better.